Analytics

You cannot improve what you do not measure. Good tracking turns guesses about your store into decisions backed by numbers.

Most sites run GA4 with no events set up, so all you see is a visit count you cannot act on. I define what success means for your business, such as a lead, a call, an add to cart or a purchase, and measure exactly that.

You get one dashboard that answers the questions that matter: which channel brings your best customers, where people drop out of the funnel, and what changed after the last update to the site.